News & Links

In this podcast series, JCDecaux UK brings together thought leaders from the digital advertising industry to discuss the trends that are shaping the programmatic DOOH landscape. Tune in to discover what life in programmatic DOOH is all about including: how to get started, best practices, influential milestones that have impacted the growth of the channel, and what today's marketers do to make programmatic DOOH a success.

Clear Channel LaunchPAD opens up new ways for brands to plan, buy and activate premium digital Out of Home inventory through programmatic, automated and direct channels across our UK and European markets. Download the playbook

DAX is a pioneering digital advertising exchange, connecting brands with audiences throughout their day on digital screens across road, rail and retail environments.

Why treating DOOH campaigns like traditional billboards is a mistake for advertisers

Atlas is Talon's audience first platform designed to seamlessly extend online strategies into OOH and provide transparent access to quality digital inventory. Atlas sources inventory availability direct from media owners and is unique in its ability to curate campaigns based on KPI, audience targeting and reach and frequency. The system can activate both RTB and Open Direct and also supports creative management and reporting within one easy to use portal.

Sightline is GroupM’s advanced programmatic DOOH solutions and technology suite, developed in partnership by Kinetic and Xaxis. It helps you plan, execute, and measure your DOOH campaigns as well as integrate them into a holistic omnichannel programmatic strategy at scale.

Explore the world of programmatic digital Out-of-Home (prDOOH) through JCDecaux's unique collection of news, insights, research and case studies. Discover the latest trends, the benefits of adding prDOOH to your marketing mix and delve into case studies from leading brands.